Sprinkler system contained ShopRite bakery fire; no major damage reported

November 15, 2025 Pascack Press
Firefighters from Hillsdale and mutual aid departments operate at ShopRite early Nov. 15 after a sprinkler-controlled fire broke out in the store’s bakery area. Crews stretched a line, confirmed no extension, and spent more than an hour ventilating the large building. (Photo courtesy Hillsdale Fire Department)
Firefighters from Hillsdale and mutual aid departments operate at ShopRite early Nov. 15 after a sprinkler-controlled fire broke out in the store’s bakery area. Crews stretched a line, confirmed no extension, and spent more than an hour ventilating the large building. (Photo courtesy Hillsdale Fire Department)

HILLSDALE — A fire that broke out early Saturday morning in the bakery area of the Hillsdale ShopRite was quickly contained by the store’s sprinkler system, preventing what officials say could have been extensive damage.

According to a report from ex-chief Dan Schuster, the Hillsdale Fire Department received a 911 call at 1:37 a.m. from an employee reporting the fire. A Battalion 7 Box Alarm was transmitted, adding mutual aid from River Vale, Westwood, and Woodcliff Lake fire departments, along with a Hillsdale ambulance.

The fire was contained to bakery equipment and the hood system, thanks to the store’s sprinkler activation, limiting damage and preventing spread. The cause is under investigation but is not believed to be suspicious, officials said. (Photo courtesy Hillsdale Fire Department)

Hillsdale 27 Car 2 arrived shortly after dispatch and confirmed an active fire being held in check by the sprinkler system. The crew from 27 Engine 1 established a water supply and stretched a 2.5-inch line into the building. Firefighters quickly knocked down the blaze and confirmed no extension beyond the immediate contents and hood system.

Due to the size of the store, mutual aid companies assisted with a lengthy ventilation operation. Chief Farrell held command throughout. Fire crews were on scene for approximately 75 minutes.

The fire marshal is investigating the cause, which is not believed to be suspicious. The Bergen County Board of Health also responded.

According to Shuster: Units on scene: 27 Car 1, 27 Car 2, 27 Engine 1, 27 Truck. Mutual aid: River Vale FD, Westwood FD, Woodcliff Lake FD, Hillsdale Volunteer Ambulance Service

News of the quick stop prompted an outpouring of appreciation on social media.

“Thank you, and well done!” wrote councilman, and former mayor, John Ruocco.

Several commenters praised both firefighters and the employee who phoned in the alarm. “Great job fire department… and great job to the employee for saving the bakery,” wrote Edward Murtagh. “He’s a hero.”

Others echoed thanks: “Once again, great job! Thank you,” wrote Jojo Connellan. “Thanks again for your dedication boys! God bless,” added Joe Dargan.

“Great stop,” wrote Thomas Simpson, while others noted hearing the response in the early hours.

One commenter, with a bit of levity, quipped: “Fire sale on bread and muffins. They come pre-toasted.”